Through the Business Management program, you can select from several areas of emphasis or two independent majors:
- Business Management
The Business Management program curriculum is designed to meet the needs of the person preparing for an entry-level management position or planning to own and operate one’s own business. The important concept of interrelation of all business activities is presented and brought together in the small business management capstone course. The business courses encompass the best technical knowledge, computer software applications, economic principles, management practices, understanding of human behavior, and realization of social responsibilities and influences.
Through the Business Management program, students can select from several areas of emphasis and four independent majors: Human Resources Management Marketing Management, Real Estate, and Entrepreneurship. Within the Marketing Management major, students may opt to take courses in the Graphic Design concentration.
Graduates of the Business Management program find employment in banking, real estate, retail, marketing, manufacturing, and warehousing. Graduates qualify for many different management and office positions including: supervisor, sales representative, office manager, human resource assistant, customer service representative, insurance agent, and many other similar positions.
- Business Management - Human Resources Management Major
The Human Resources Management major of Business Management is dedicated to preparing students for careers in human resources, one of the fastest growing and most interesting career fields in business and nonprofit institutions. Graduates qualify for various human resources entry-level positions including jobs in employee and labor relations, compensation and benefits, health and safety, and affirmative action fields. Emphasis is placed on real world applications in a broad array of practical course offerings. Graduates of the Human Resources Management program have the opportunity to transfer to bachelor degree programs.
- Business Management - Marketing Management Major
The Marketing Management major of Business Management is dedicated to preparing students for careers in a variety of marketing and management positions. Learning opportunities, including internships, are provided which introduce and develop academic and occupational knowledge, skills, and attitudes required for success on the job. Students will study aspects of marketing including retail management, sales promotion, and advertising. During marketing classes, students will be able to design comprehensive advertising campaigns, conduct marketing research, and develop sales presentations.
Graduates qualify for careers in store management, buying, advertising, publicity, sales, and other related marketing positions. This exciting and expanding field should appeal to the individual who thrives on challenge, likes people, and relates well to others.
Within the Marketing Management major, students may opt to take courses in the Graphic Design concentration.
- Business Management - Lean Manufacturing Major
The Lean Business Management program curriculum is designed to add the concepts of Lean Manufacturing to the Business Management degree at Zane State College. The concepts of Lean processing are applied to the manufacturing environment as well as general office / business management applications. The important concept of interrelation of all business activities is presented and the concept of Lean is applied to all business activities. Lean is a process that is based on eliminating waste and concentrates on customer wants & needs. Continuous Improvement is key to making ongoing changes that make all businesses succeed.
Lean Business is focused on establishing a high quality business process while improving efficiency and productivity. In an office environment, transactions, document flow, and information management are studied, improved, and controlled. In manufacturing, work flow, product waste, and elimination of non-value added work are key areas to investigate and improve. Detailed problem solving is the key to both manufacturing and general office / business management improvement.
Various tools are used in Lean, such as 5-S Visual Management, TPM Total Productive Maintenance, Quick Changeover, Standardized Work, Mistake Proofing, and Value Steam Mapping
- Business Management - Real Estate Major
The Real Estate major of Business Management is designed to prepare students for entry-level positions and grow their career within the real estate field. The major provides students with the skills necessary to buy, sell, appraise, develop and manage real estate. Students will be prepared to analyze markets, understand real estate law, and understand real estate finance, brokerage, and appraising. The real estate courses encompass the comprehensive real estate process from the perspective of the developer, lender, and consumer.
Graduates of the Real Estate major find employment as a real estate agent, analyst, broker assistant, facility coordinator, leasing agent, project consultant, and real estate appraiser.
- Business Management - Entrepreneurship Major
The Entrepreneurship major of Business Management is designed to prepare students for careers in the management of and operation of one’s own business. Students will be prepared to recognize and create new ventures to fuel the local economy and adapt to the dynamic marketplace. The program develops the skills necessary to start and manage a new business through hands-on learning. The Entrepreneurship courses provide up-to-date technical knowledge, office management skills, computer software applications, economic theory, marketing principles, in-depth accounting curriculum, internship opportunities, and the development of a business plan.
Graduates will be prepared to make a difference in the organizations in which they are employed and help drive business growth. This exciting major should appeal to those who thrive on challenges, enjoy working with people, and have the ultimate goal of running or starting their own business.
Certificate in Applied Business (1-Year)