The Marketing Management major of Business Management is dedicated to preparing students for careers in a variety of marketing and management positions. Learning opportunities, including internships, are provided which introduce and develop academic and occupational knowledge, skills, and attitudes required for success on the job. Students will study aspects of marketing including retail management, sales promotion, and advertising. During marketing classes, students will be able to design comprehensive advertising campaigns, conduct marketing research, and develop sales presentations.
Graduates qualify for careers in store management, buying, advertising, publicity, sales, and other related marketing positions. This exciting and expanding field should appeal to the individual who thrives on challenge, likes people, and relates well to others.